What aspect of customer feedback is highlighted by the term VOC?

The term VOC stands for Voice of the Customer, which specifically refers to the ongoing process of gathering insights and feedback directly from customers regarding their experiences, needs, and expectations. This concept emphasizes understanding what customers truly want and how they perceive the value of a product or service. By highlighting customer experiences and expectations, organizations can align their processes and offerings to better meet these needs, ultimately leading to enhanced satisfaction and loyalty.

In this context, the focus is on capturing and analyzing customer thoughts and feelings about their interactions with a product or service, which is integral to improving quality and achieving excellence. This process of gathering and applying customer feedback allows businesses to make data-driven decisions that influence product design, service enhancements, and overall business strategy.

In contrast, the other options relate to different areas that do not encompass the essence of customer feedback as seen in VOC. Product pricing strategies are focused on financial aspects, supplier performance metrics pertain to assessing suppliers rather than customers, and internal team feedback centers around employees rather than the external customer perspective. Thus, the emphasis on customer experiences and expectations is what distinctly characterizes VOC.